{"id":169,"date":"2021-01-22T12:15:26","date_gmt":"2021-01-22T12:15:26","guid":{"rendered":"\/\/juanfernandez.net\/?p=169"},"modified":"2021-04-08T11:16:30","modified_gmt":"2021-04-08T11:16:30","slug":"como-crear-una-buena-estrategia-de-marketing","status":"publish","type":"post","link":"https:\/\/fdev.es\/en\/como-crear-una-buena-estrategia-de-marketing\/","title":{"rendered":"C\u00f3mo crear una buena estrategia de marketing"},"content":{"rendered":"

Desarrollar una estrategia digital exitosa es cada vez m\u00e1s importante en la actualidad. No solo para planificar un objetivo, sino que tambi\u00e9n informar\u00e1 sobre las t\u00e1cticas que se utilizar\u00e1n para lograr estos objetivos.<\/p>\n

No es lo mismo una estrategia digital que una transformaci\u00f3n digital. Sin embargo, es posible que necesite una transformaci\u00f3n despu\u00e9s de investigar su estrategia comercial y sus objetivos digitales.<\/p>\n

En este art\u00edculo, describimos qu\u00e9 es una estrategia digital, por qu\u00e9 es importante y c\u00f3mo puede crear una estrategia digital exitosa para su negocio.<\/p>\n

\u00bfQu\u00e9 es una estrategia digital?<\/h2>\n

Una estrategia digital<\/strong> es un plan de c\u00f3mo su empresa alcanzar\u00e1 el \u00e9xito en el mundo digital. Establece los objetivos y las decisiones que tomar\u00e1 para alcanzarlos.<\/span><\/p>\n

En todos los sentidos, se puede comparar a su estrategia empresarial. Muchos de los objetivos ser\u00e1n los mismos o muy similares, con la diferencia de que la estrategia digital est\u00e1 claramente enfocada en la tecnolog\u00eda.<\/span><\/p>\n

La estrategia tambi\u00e9n describe c\u00f3mo se usa la tecnolog\u00eda para mejorar su proceso de trabajo actual o crear una ventaja frente a la competencia. Incluir\u00e1 planes para reestructurar su equipo para mejorar el flujo de trabajo y la productividad.\u00a0<\/span><\/p>\n

\u00bfCu\u00e1les son los pasos para crear una estrategia digital con \u00e9xito?<\/h2>\n
    \n
  1. Definir correctamente los objetivos a nivel comercial<\/li>\n
  2. Investigar qu\u00e9 herramientas sirven de ayuda para alcanzar los objetivos comerciales.<\/li>\n
  3. Mejorar la productividad con herramientas y procesos que le permitan agilizar los flujos de trabajo.<\/li>\n
  4. Recopilar e interpretar datos debidamente. Tanto de los clientes como de los intereses, comportamientos, etc.<\/li>\n
  5. Transformaci\u00f3n e innovaci\u00f3n.<\/li>\n<\/ol>","protected":false},"excerpt":{"rendered":"

    Desarrollar una estrategia digital exitosa es cada vez m\u00e1s importante en la actualidad. No solo para planificar un objetivo, sino que tambi\u00e9n informar\u00e1 sobre las t\u00e1cticas que se utilizar\u00e1n para lograr estos objetivos. No es lo mismo una estrategia digital que una transformaci\u00f3n digital. Sin embargo, es posible que necesite una transformaci\u00f3n despu\u00e9s de investigar […]<\/p>","protected":false},"author":1,"featured_media":170,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[2],"tags":[],"class_list":["post-169","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"acf":[],"uagb_featured_image_src":{"full":["https:\/\/fdev.es\/wp-content\/uploads\/2021\/01\/como-crear-una-buena-estrategia-de-marketing.jpg",1600,1105,false],"thumbnail":["https:\/\/fdev.es\/wp-content\/uploads\/2021\/01\/como-crear-una-buena-estrategia-de-marketing-150x150.jpg",150,150,true],"medium":["https:\/\/fdev.es\/wp-content\/uploads\/2021\/01\/como-crear-una-buena-estrategia-de-marketing-300x207.jpg",300,207,true],"medium_large":["https:\/\/fdev.es\/wp-content\/uploads\/2021\/01\/como-crear-una-buena-estrategia-de-marketing-768x530.jpg",768,530,true],"large":["https:\/\/fdev.es\/wp-content\/uploads\/2021\/01\/como-crear-una-buena-estrategia-de-marketing-1024x707.jpg",1024,707,true],"1536x1536":["https:\/\/fdev.es\/wp-content\/uploads\/2021\/01\/como-crear-una-buena-estrategia-de-marketing-1536x1061.jpg",1536,1061,true],"2048x2048":["https:\/\/fdev.es\/wp-content\/uploads\/2021\/01\/como-crear-una-buena-estrategia-de-marketing.jpg",1600,1105,false],"trp-custom-language-flag":["https:\/\/fdev.es\/wp-content\/uploads\/2021\/01\/como-crear-una-buena-estrategia-de-marketing.jpg",18,12,false],"woocommerce_thumbnail":["https:\/\/fdev.es\/wp-content\/uploads\/2021\/01\/como-crear-una-buena-estrategia-de-marketing-300x300.jpg",300,300,true],"woocommerce_single":["https:\/\/fdev.es\/wp-content\/uploads\/2021\/01\/como-crear-una-buena-estrategia-de-marketing-600x414.jpg",600,414,true],"woocommerce_gallery_thumbnail":["https:\/\/fdev.es\/wp-content\/uploads\/2021\/01\/como-crear-una-buena-estrategia-de-marketing-100x100.jpg",100,100,true]},"uagb_author_info":{"display_name":"Juan Fern\u00e1ndez M.","author_link":"https:\/\/fdev.es\/en\/author\/juanfz\/"},"uagb_comment_info":71,"uagb_excerpt":"Desarrollar una estrategia digital exitosa es cada vez m\u00e1s importante en la actualidad. No solo para planificar un objetivo, sino que tambi\u00e9n informar\u00e1 sobre las t\u00e1cticas que se utilizar\u00e1n para lograr estos objetivos. No es lo mismo una estrategia digital que una transformaci\u00f3n digital. Sin embargo, es posible que necesite una transformaci\u00f3n despu\u00e9s de investigar…","_links":{"self":[{"href":"https:\/\/fdev.es\/en\/wp-json\/wp\/v2\/posts\/169","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fdev.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fdev.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fdev.es\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/fdev.es\/en\/wp-json\/wp\/v2\/comments?post=169"}],"version-history":[{"count":2,"href":"https:\/\/fdev.es\/en\/wp-json\/wp\/v2\/posts\/169\/revisions"}],"predecessor-version":[{"id":478,"href":"https:\/\/fdev.es\/en\/wp-json\/wp\/v2\/posts\/169\/revisions\/478"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fdev.es\/en\/wp-json\/wp\/v2\/media\/170"}],"wp:attachment":[{"href":"https:\/\/fdev.es\/en\/wp-json\/wp\/v2\/media?parent=169"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fdev.es\/en\/wp-json\/wp\/v2\/categories?post=169"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fdev.es\/en\/wp-json\/wp\/v2\/tags?post=169"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}